Social Media Dashboard: Analyzing & Elevating Digital Engagement
This project focuses on gathering and analyzing insights from the organization's digital assets—including Google Analytics, Facebook Insights, LinkedIn, Google Maps, and the website—to understand visitor trends, demographics, and engagement patterns.
By tracking website traffic and social media performance, we can make data-driven decisions to optimize content, enhance digital strategies, and improve overall user engagement.
To drive insights and strategy, the following technologies were implemented:
The dashboard not only revealed key insights into digital engagement but also led to increased social media interactions and website traffic. The improved processes further optimized facility rentals and bolstered partnerships with industry leaders like Nike & Columbia Sportswear.
For a detailed breakdown of the data, trends, and insights, download the full Social Media Dashboard Report:
Download Report (PDF)